Breaking Through The Glass.

It occurred to me today that I’ve entered into the marketing/advertising/PR world during the most exciting era for social media. Ok I know we all know that but what I am getting at is that I’ve entered into social media (and others in the same boat as me) at a time when I’m learning the ‘new’ ways and have not been accustomed to the ‘old’ ways of doing things. I’m not having to really change my ways or necessarily have to adapt to this new way of doing things because it’s really the logical way for me since it’s what I know. Now I don’t want to come across as seeming like I don’t have a good understanding of the way things used to be before social media came along, I do. Obviously I grew up around it but the difference is that I never had to actually execute it. I was on the other side of the glass consuming the content but not creating it.

So where I am going with this is that this is why I feel that it’s so important for us to learn from the seasoned pros. To really value the opinions of the people who have been doing this for years and years because without them, we have no backbone to what we are evolving into now. We’re coming from two places that are so different yet so similar that we really do need each other to learn form. Where we are still creating the content that is being consumed from the other side of the glass, we are now creating content that can break through the glass and be interacted with. Our side of the glass is not the only side creating content. But one way can’t survive without the other to keep up and harness these new ways.

I think us young professionals coming into this now are in a great position to learn form the best and to tech the best. If we play our cards right and work together we have the opportunity to learn the good habits and practices that our pros already know and combine it with the new ways that come natural to us to create dynamite. It’s not a war between new and old, it’s an opportunity to combine and evolve into something bigger.

Advertisement